Which of the following is an advantage of print advertising?

Print advertising offers a unique advantage by providing permanence, as it results in a physical product that remains tangible. Unlike digital ads, which can quickly disappear or become overlooked in a busy online environment, printed materials such as brochures, flyers, or newspapers can be held, reviewed, and retained by the reader. This physical presence allows for prolonged exposure, as individuals can revisit these ads at their own convenience. Additionally, print ads can be displayed in physical locations, creating opportunities for repeated visibility over time.

The aspect of permanence can enhance brand recall and ensure that the message reaches the audience multiple times. This characteristic can be especially beneficial in markets where consumers may appreciate having a physical reminder of the service or product being advertised, making it a strategic choice in many marketing contexts.